Skip to content

Artificial Intelligence in Business Development and Marketing

A practical look at how artificial intelligence is changing how organisations find, win and keep customers. Delegates learn where AI tools genuinely help across research, content, lead generation and customer insight, and how to use them responsibly.

Ready to book? Secure your place on this programme.

Register for this course

What you will be able to do

  • Explain what current AI tools can and cannot do for growth teams
  • Use AI to research markets, accounts and competitors faster
  • Generate and refine marketing content while keeping the brand voice
  • Apply AI to score leads and prioritise the best opportunities
  • Draw insight from customer data to guide decisions
  • Use AI responsibly, with attention to accuracy, privacy and bias

Course outline

  1. 01How artificial intelligence is reshaping business development and marketing
  2. 02The current tool landscape and what each type does well
  3. 03AI for market, account and competitor research
  4. 04Writing prompts that produce useful, on-brand output
  5. 05Content creation for campaigns, email and social
  6. 06Lead scoring and pipeline prioritisation with AI
  7. 07Turning customer data into insight and segmentation
  8. 08Personalising outreach at scale without losing the human touch
  9. 09Accuracy, privacy, bias and responsible use
  10. 10Building a simple AI adoption plan for your team

Who should attend

Business development, sales and marketing professionals who want to apply AI tools practically, and managers deciding where AI fits in their growth function.

Dates, venues and fees

DatesVenueDaysFeeCalendarRegister
28 to 30 Sep 2026Durban3R13,000Closed
29 Sep to 1 Oct 2026Pretoria3R13,000Register
30 Sep to 2 Oct 2026Windhoek3US$1,500Register
5 to 7 Oct 2026Gaborone3US$1,500Register
6 to 8 Oct 2026Maseru3US$1,500Register
7 to 9 Oct 2026Mbabane3US$1,500Register
12 to 14 Oct 2026Lusaka3US$1,500Register
13 to 15 Oct 2026Harare3US$1,500Register
14 to 16 Oct 2026Lilongwe3US$1,500Register
19 to 21 Oct 2026Blantyre3US$1,500Register
20 to 22 Oct 2026Mozambique3US$1,500Register
21 to 23 Oct 2026Nairobi3US$1,500Register
26 to 28 Oct 2026Dar es Salaam3US$1,500Register
27 to 29 Oct 2026Kigali3US$1,500Register
28 to 30 Oct 2026Kampala3US$1,500Register
2 to 4 Nov 2026Accra3US$1,500Register
3 to 5 Nov 2026Lagos3US$1,500Register
4 to 6 Nov 2026Cairo3US$1,500Register
9 to 11 Nov 2026Mauritius3US$1,500Register
10 to 12 Nov 2026Dubai3US$1,500Register
11 to 13 Nov 2026Online3US$900Register
8 to 10 Dec 2026Johannesburg3R13,000Register
9 to 11 Dec 2026Cape Town3R13,000Register

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

Related courses in Artificial Intelligence

Artificial IntelligenceNew

Artificial Intelligence Governance for Professionals

As organisations adopt artificial intelligence, the need for clear governance and accountability grows sharply.

Next session
20 to 22 Oct 2026
Venue
Johannesburg
3 day programme
FromR13,000
See all Artificial Intelligence courses